Digital Marketing Trends You Cannot Ignore for Your Business in Thailand

Thu, 06/10/2021 - 12:26 -- tilalegaladmin
Thailand is known for its fascinating cultures, rich history, and vibrant hub for tourism. Another interesting aspect about this nation is that it is becoming a robust and thriving digital market with a heavy mobile-influenced population over the years. The business world has experienced a considerable shift from traditional advertising trends such as television, radio, and print to the new age digital trends.

If we look at the stats, the country shows an 82% penetration rate for the internet with almost 90% of the smartphone users. The Thai consumers are observed to spend almost 9 hours a day accessing the internet on their mobile handsets as compared to any other country. The growth of internet users from the year 2017 onwards has been observed to be 24% with the extensive social media penetration which turns around to be 74%. Thailand has received the highest ranking for social media users in the world.

Stats reveal that Thailand is one of the top markets for eCommerce business with a considerable penetration rate of 62%. The digital ad expenditure in the country is THB15 billion; however, it is expected to grow beyond THB20 billion by the end of 2020. We have entered the digital revolutionary era where all small, medium and large-scale businesses are finding their way to the online world. If you are planning to open a new business in the country, you should also follow the latest digital trends to lead a successful journey.

Here we have provided details about a few top digital trends that are influencing the business sector in Thailand:

The rise of voice search and digital assistants
Voice search has become the trend of the era. Like most people these days are running a search for the finest products and services via smartphones, they are using voice search to find things instantly online. This has changed the expectations of consumers and brands as well. The business owners need to follow the demands to ensure a seamless experience to the audience over digital platforms. Targeting voice queries can help you optimize your website for enhanced reputation online.

Video is the king of the business industry
Video and live streaming are the two most important aspects of the modern business community. If you want to capture the audience's attention towards your business, you need to show them the power of your business via visual ads. No matter what kind of niche you are selling online, it is important to serve audience interests via video marketing campaigns. It is the best solution to create new connections with potential buyers around the world.

Do not ignore the power of social media
If your business is not visible on social media channels, you are definitely lagging behind your competitors online. Irrespective of the niche you are selling, it is important to capture audience attention on social media websites. Businesses that stay active on Facebook, Instagram, and Twitter platforms are likely to enjoy enhanced engagement online. It can help you build a solid reputation online.

Once you are done with the company registration in Thailand, it is good to start with advanced digital marketing practices to lead your business online.

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